Movement Enhances Web Site to Include Interactive Videos & Viral Web Commercials
Movement Search & Delivery, a professional headhunting firm with global reach, has finalized recent enhancements to their web site by integrating interactive videos and introducing their first viral web commercial to the public.
The firm has diligently marketed itself in a very distinct manner, using direct and simple language in all of their marketing materials, including their web site, to communicate precisely who they are in the recruitment marketplace. “The incorporation of our video messaging further emphasizes Movement’s culture, value proposition, and expertise to our candidates and clients.” notes David Bradley, Director of Headhunting Services, for Movement. “We find that people want their information fast and simple to understand, and there is no better way to convey our message than through concise and tightly produced video clips that cover a wide variety of material that is important to them”.
Incorporated throughout Movement’s web site are several short videos that highlight the competencies of the firm. The 30 second – 2 minute clips cover a wide variety of content including: Movement’s client centric approach, their global reach, the firm’s recruitment process, along with the culture of the firm and relationship they have with their clients and candidates. There are plans to produce future videos that will help coach Movement’s candidates and clients about the placement process. The new videos will cover topics such as: preparing for an interview, managing through the resignation process and how candidates need to handle counteroffer situations. These are designed to help Movement’s candidates’ and clients have a successful experience when working with the firm through the entire placement process.
These enhancements are impressive but Movement is excited most about their new 3D animated web commercial that was produced locally by the creative team at the multi-media marketing and advertising firm, Pluto, based in Birmingham & Detroit, MI. “We pretty much gave the folks at Pluto a blank canvas and told them to go create something cool and fun that gives people a sense of who Movement is culturally.” adds David Bradley. “I think they had a good time knowing there wouldn’t be a client looking over their shoulder and they were able to stretch their legs creatively. I couldn’t be more pleased with how it came out, whimsical, direct, and very clear in the message. Pluto definitely got it right”. Movement commissioned Kevin Yon, the voice from the Chrysler Eminem ad campaign, to perform the voice over as the finishing touch to the piece. “Having Kevin as Movement’s voice on the video was like icing on the cake.” said Bradley. “His voice is synonymous with the comeback of the automotive industry. Movement is the dominant search firm in Michigan and we are proud of the part we have played in helping our clients in the auto industry hire great talent again. Our commercial is very cool, check it out on the home page of our web site or on You Tube, we think it may have some legs to go viral”.
For more information, visit www.movementsearch.com